From the size, it's a penny. Little can be deduced from the
obverse, as you say, other than it's an English penny with a crowned
bust facing. Likely 15th-16th century. From the
reverse, I'll cite the one diagnostic device I can discern: the central device in the long
cross is a pellet in
quatrefoil, thus minted in York. That happens to resemble my
Henry IV penny of York, though it could also be a coin for Edward III-IV, Richard II, or
Henry V-VI, whose pennies were minted at York with the central
quatrefoil.