Lord Best,
Pat is right. They are a University Museum with outstanding scholarship, publications, and staff. Being a University Museum there is often a greater challenge to raise funds than it is for, lets say, the
Met, and to try to communicate to the general public, no matter how kitchy(?) it might be, the excitement of, in this case, ancient
history. Some times you have to dumb things down a
bit and have a little fun in the
hope that you can hook your
members and/or the general public into further supporting the museum. But, again, the Museum's focus on scholarship is second to none.
Steve